Have you ever started a diet? You know, those strict guidelines promising health, increased self-esteem, and weight loss?  It is estimated that the diet industry has a net worth of $72 billion dollars, all profiting from the glimmering hope of health (Tribole, E. & Resch, E., 2012). Our society also highlights the importance of a healthy lifestyle such as exercise, eating nutritious food, and fitting into a certain weight. You may even hear messages about how to eat or achieve health from family or friends. You are told over and over that you are not trying hard enough or failed based on the results of you following these rules. This feels like a never-ending cycle of attempting a new way of eating, feeling awful about oneself, and not seeing any benefit. What if our approach is wrong?